Analisis Evaluasi Merek AQUA Galon
DOI:
https://doi.org/10.62007/joumi.v2i1.259Keywords:
Evaluation, Brand, Aqua GallonAbstract
Aqua is a brand of bottled drinking water (AMDK) produced by PT. Aqua Golden Mississippi Tbk. in Indonesia which is processed from pure mountain spring water with highly preserved mineral content using advanced filtration technology with natural purity that is highly maintained. This research aims to find out how trusted the Aqua Gallon brand is for consumption among Bina Bangsa University students majoring in accounting. This research was conducted by taking a sample of 135 respondents and tested with the help of Microsoft Excel.
References
Azhar, A. H., & Destari, R. A. (2018). Analisis Tingkat Kepuasan Konsumen Memilih Air Yang Layak Minum Dalam Kemasan Galon Dengan Metode ANP. IT (INFORMATIC TECHNIQUE) JOURNAL, 6(2), 174-183.
Krisnawati, D. (2016). Pengaruh brand awareness terhadap keputusan pembelian AMDK merek aqua (Studi pada masyarakat di Kota Bandung). Jurnal Manajemen Bisnis Krisnadwipayana, 4(1).
Todar, M. P., Tumbel, A. L., & Jorie, R. J. (2020). Pengaruh Persepsi Merek dan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Galon Merek AQUA. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 8(3).
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