Manisnya Gula Merah, Gurihnya Tempe: Analisis Peran UMKM dalam Mendukung Keberlanjutan Pariwisata di Desa Timbang Lawan Kecamatan Bahorok Kabupaten Langkat

Azizah Siregar; Azrifah Sari Simatupang; Devi Yuspita Sari; Dwi Putri Anggraini; Lily Wilda; Lutfi Hafizh; Torkis Dalimunte

doi:10.62007/jouipi.v4i3.1079

Authors

Azizah Siregar Universitas Islam Negeri Sumatera Utara
Azrifah Sari Simatupang Universitas Islam Negeri Sumatera Utara
Devi Yuspita Sari Universitas Islam Negeri Sumatera Utara
Dwi Putri Anggraini Universitas Islam Negeri Sumatera Utara
Lily Wilda Universitas Islam Negeri Sumatera Utara
Lutfi Hafizh Universitas Islam Negeri Sumatera Utara
Torkis Dalimunte Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.62007/jouipi.v4i3.1079

Keywords:

MSMEs, Palm Sugar, Tempeh, Timbang Lawan Village, Sustainable Tourism

Abstract

Timbang Lawan Village in Bahorok District possesses significant tourism potential due to its proximity to the Mount Leuser National Park area. However, the sustainability of tourism relies not only on natural beauty but also on the economic resilience of the local community, particularly through Small, Medium, and Micro Enterprises (MSMEs). This article aims to analyze the role of palm sugar (gula merah) and tempeh producers in Timbang Lawan Village in strengthening the economic framework that supports sustainable tourism. Using a qualitative descriptive approach, this study explores the contribution of local products as culinary attractions and as part of efforts to preserve agrarian culture. The analysis reveals that these palm sugar and tempeh MSMEs are more than just small business units; they are vital pillars that provide employment and independently supply the food needs of tourists. The integration between the MSME sector and tourism has proven effective in creating an inclusive economic cycle, ensuring that the benefits of tourism are felt directly by villagers, thereby reinforcing the community's commitment to environmental conservation.

References

Hidayat, A., & Pratama, R. (2023). Penguatan ekonomi kreatif berbasis produk lokal dalam mendukung pariwisata berkelanjutan. Jurnal Pembangunan Desa Wisata, 12(2), 145–158.

Nasution, M. S., & Harahap, D. (2024). Metodologi penelitian kualitatif: Teori dan aplikasi pada pemberdayaan UMKM di era digital. Perdana Publishing.

Putra, F. A., Santoso, B., & Wijaya, K. (2024). Strategi pemasaran digital bagi UMKM di kawasan penyangga ekowisata. Jurnal Ekonomi Inklusif, 9(1), 22–37.

Rahman, T., Azizah, N., & Kurniawan, D. (2023). Metode observasi deskriptif dalam analisis rantai pasok pangan lokal di desa wisata. Jurnal Sosio-Ekonomi Pertanian, 15(3), 210–225.

Sari, P. L., & Wijaya, H. (2022). Analisis ekonomi sirkular dan dampak lingkungan pada industri kecil menengah di Sumatera Utara. Jurnal Lingkungan dan Pembangunan, 8(4), 301–315.

Sembiring, E. J., Lubis, S., & Ginting, M. (2025). Integrasi ekowisata dan kemandirian ekonomi masyarakat: Studi kasus Desa Timbang Lawan Kabupaten Langkat. Jurnal Pariwisata Nusantara, 18(1), 10–25.