Memvisualisasikan Potensi Desa dan Optimalisasi UMKM Lokal untuk Ekonomi Berkelanjutan

Abstract

The Community Service Program (KKN) of Group 89 from Universitas Muhammadiyah Riau was conducted in Pangkalan Bunut Urban Village, Bunut District, Pelalawan Regency, Riau Province, from July 27 to September 5, 2026, under the theme "Students Making an Impact, a Progressive Community." Implementation involved field observations and interviews with the Pangkalan Bunut Village Head and local residents. These activities revealed that the village lacked an official profile website; some MSMEs did not have business logos, did not utilize QRIS, and were not listed on Google Maps; there was a shortage of teaching staff for certain subjects; and several road sections lacked safety reflectors. The program followed a participatory approach—encompassing preparation, implementation, monitoring, and evaluation—with all activities coordinated by the KKN students. The results indicate that the programs improved public information services, strengthened MSME identity and market reach, enhanced student competence and character, improved road safety, and fostered sustainable partnerships among the university, the village government, and the community—partnerships expected to endure beyond the KKN period.