Implementasi Metode Waterfall pada Perancangan Website Penjualan Kue Berbasis Blogger untuk UMKM di Desa Margosa

Robi Irawan; Doni Maulana; Junenah; Muhammad Asfiyak; Iqbal Fajri; Indah Hartati; Aenol Yaqin

doi:10.62007/jouipi.v4i3.966

Authors

Robi Irawan Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Doni Maulana Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Junenah Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Muhammad Asfiyak Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Iqbal Fajri Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Indah Hartati Institut Teknologi dan Sains Nahdlatul Ulama Lampung
Aenol Yaqin Institut Teknologi dan Sains Nahdlatul Ulama Lampung

DOI:

https://doi.org/10.62007/jouipi.v4i3.966

Keywords:

Metode Waterfall, Website Penjualan, Blogger, UMKM, Pemasaran Digital

Abstract

This study aims to design and implement a cake-selling website based on the Blogger platform, utilizing the Waterfall methodology to enhance promotion and sales efficiency for MSMEs (Micro, Small, and Medium Enterprises) in Margosari Village. The Waterfall methodology was applied systematically through five key stages: requirements analysis, system design, implementation, testing, and maintenance. Data were collected via observation, interviews, and system functionality testing, involving three key informants. The results demonstrate that the developed website successfully transformed the promotion and sales process from conventional to digital, overcoming challenges related to manual record-keeping and limited marketing reach. Customers can now independently access product catalogs, pricing, and images, which improves accessibility to product information and reduces the need for direct contact. Operational efficiency for the MSMEs has increased significantly through a structured ordering feature integrated with WhatsApp, ensuring organized order formats and faster response times. Black Box Testing verified that all features including navigation, catalogs, product details, and the ordering simulation function according to specifications, confirming the system's reliability. This study contributes by demonstrating the adaptability of the Waterfall methodology for developing simple, cost-effective digital solutions on free platforms like Blogger, thereby enriching the literature on the effectiveness of sequential workflows within the context of MSMEs facing technical and budgetary constraints. In conclusion, the design of this website has successfully provided a centralized and efficient digital promotional medium, enhancing customer access to product information while fostering sustainable operational efficiency for the MSMEs.

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