Diskursus Mother Blaming: Reposisi Perempuan dalam Pemberitaan Kasus Daycare Jogja di Magdalene.co
DOI:
https://doi.org/10.62007/joumi.v4i1.917Keywords:
Daycare Case, Feminist Media, Mother Blaming, Representation Of Women, Sara Mills Discourse AnalysisAbstract
The phenomenon of mother blaming in digital media frequently positions mothers as the primary parties responsible for childcare-related problems, including cases of violence in daycare centers. This study aims to examine how Magdalene.co constructs the discourse of mother blaming and repositions women in its coverage of the Yogyakarta daycare case. The research employs Sara Mills’ Critical Discourse Analysis, focusing on the positions of subject, object, and reader within media texts. Data were collected through documentation of three Magdalene.co articles discussing daycare cases in Yogyakarta. The findings reveal that Magdalene.co develops a counter-discourse against patriarchal narratives by shifting the focus from individual mothers’ mistakes to structural issues, including unequal caregiving responsibilities, inadequate daycare supervision, and limited support for working mothers. Women are represented as subjects who possess experiences, voices, and authority in explaining their social realities, while simultaneously being portrayed as objects of blame produced by the social construction of mother blaming. Furthermore, this media constructs readers as empathetic toward working mothers, critical of mother blaming practices, and supportive of equal and collective caregiving responsibilities. The most prominent finding is the repositioning of women as subjects of news discourse, enabling them to challenge dominant narratives surrounding childcare and motherhood.
References
Anggriani, F. (2026, May 4). Negara dorong ekspansi daycare, tapi risikonya dititipkan ke perempuan.
Aprinta, G. (2011). Kajian media massa: Representasi girl power wanita modern dalam media online (Studi framing girl power dalam rubrik karir dan keuangan Femina Online). Jurnal The Messenger, 2.
Ardelia, K., & Sirait, Y. H. (2025). Tanggung jawab perizinan dan pengawasan operasional tempat penitipan anak di Indonesia. Audi Et AP: Jurnal Penelitian Hukum, 4(2), 213–226. https://doi.org/10.24967/jaeap.v4i02.4086
Delfia. (2024). Wacana mom shaming dalam fenomena konten sharenting selebriti di media sosial. Jurnal Audiens, 5(3), 513–524. https://doi.org/10.18196/jas.v5i3.485
Febriansyah, I., & Amrihani, H. A. (2022). Pemberitaan tidak sensitif gender di media massa Indonesia. Jurnal Pewarta Indonesia, 4(2), 140–149. https://doi.org/10.25008/jpi.v4i2.111
Fitriani, S. R., Zufferey, C., & Ibrahim, N. (2023). Communal parenting, marriage and children in Papua, Indonesia: Insights for social work. International Social Work, 66(5), 1513–1526. https://doi.org/10.1177/00208728221094420
Hidayatur Rohmah, D. (n.d.). Representasi perempuan dalam cerpen "Mak Ipah dan Bunga-Bunga" karya Intan Paramaditha: Analisis wacana kritis model Sara Mills.
Indranila, A. (2022). Social media as a counter space for the motherhood community in creating counter-hegemony. Jurnal Komunikasi Indonesia, 11(2). https://doi.org/10.7454/jkmi.v11i2.1030
Kania, D., & Hamdani, A. (2023). Representasi wanita dibalik kosakata berita (Analisis wacana kritis Sara Mills kekerasan seksual pada media Indonesia). Metafora: Jurnal Pembelajaran Bahasa dan Sastra, 10(1), 33. https://doi.org/10.30595/mtf.v10i1.17674
Kelly, M. (2024). Gendered framing and victim-blaming in fictional sexual assault survivor portrayals. Feminist Media Studies, 24(8), 1740–1758. https://doi.org/10.1080/14680777.2023.2263654
Lasmidewi, R. N., & Hamdani, A. (2026). Representasi perempuan dalam berita kekerasan seksual melalui wacana kritis Sara Mills. Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 14(2). https://doi.org/10.31000/lgrm.v14i2.13837
Malikha, U. (2023). Wacana kesetaraan gender dalam media online: Analisis wacana kritis terhadap pemberitaan perempuan. Jurnal Tinta, 5.
Manuhoro Setyowati, R. (2022). Magdalene.co dan jurnalisme berperspektif gender pada pemberitaan kekerasan seksual di kampus. Jurnal Cendekia Ilmiah, 1(4).
Mills, S. (1995). Feminist stylistics. Routledge.
Nurhayati, N., Zelfia, Z., & Idris, M. (2024). Analisis framing pemberitaan kesetaraan gender dan hak-hak perempuan pada media online Magdalene.co edisi Juli–September 2023. RESPON: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi, 5(2), 11–20. https://doi.org/10.33096/respon.v5i2.199
Pellu, M. N., Hermanto, B. C., & Anggraini, K. (2026). Feminisme digital di era media sosial: Studi representasi gender pada akun Instagram @magdaleneid. J-IKA, 12(2), 78–84. https://doi.org/10.31294/jika.v12i2.11680
Prihantini, A. F., Nurhidayah, S., & Efendi, T. A. (2024). (Re)konstruksi dan representasi citra perempuan dalam media visual periklanan Indonesia: Upaya pencegahan kekerasan seksual terhadap perempuan. Jurnal Basataka, 7(2), 585–599. https://doi.org/10.36277/basataka.v7i2.489
Putri, S. (2026, April 29). Belajar dari kasus kekerasan daycare di Yogyakarta: Bukan salah pilihan ibu.
Putri, S. A. R. (2021). Potret stereotip perempuan di media sosial. Representamen, 7(2). https://doi.org/10.30996/representamen.v7i02.5736
Rahayu, R., & Hamdani, A. (2023). Gender dan kolonial pada pemberitaan online Indonesia. Titian: Jurnal Ilmu Humaniora, 7(1), 105–121. https://doi.org/10.22437/titian.v7i1.25473
Ro'fah, R., & Ashari, A. (2025). Gendered perspectives in social work: Mother-blaming in child protection cases in Indonesia. Gender and Sustainability in the Global South, 2(1), 255–280. https://doi.org/10.1515/gsgs-2025-0007
Rofi'ah, A. R., & Farez, L. N. (2025). The ideal mother in media. Journal of Southern Sociological Studies, 1(3), 284–303. https://doi.org/10.26740/jsss.v1i3.45517
Sabran, R., Rahman, S. H. A., Hussin, R., Yusoff, S. H., Hassan, F., & Muhammad Surani, N. H. Z. (2022). Islam and science fiction film: The portrayal of Kauniyah verses in Interstellar (2014). Jurnal Komunikasi: Malaysian Journal of Communication, 38(3), 193–208. https://doi.org/10.17576/JKMJC-2022-3803-12
Sari, M., & Triyoga, A. I. (2025). Posisi perempuan dalam Pemilu 2024 pada media sosial X: Kajian analisis wacana kritis Sara Mills. Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya, 9(2), 277. https://doi.org/10.30872/jbssb.v9i2.19235
Sumiati Agphyra, S., & Hamdani, A. (2025). Representasi perempuan dalam pemberitaan media online tentang kasus pelecehan seksual oleh dokter kandungan (Analisis wacana kritis Sara Mills). Metafora: Jurnal Pembelajaran Bahasa dan Sastra, 12.
Widiyaningrum, W. (2021). Analisis wacana Sara Mills tentang kasus kekerasan seksual terhadap perempuan. Gender Equality: International Journal of Child and Gender Studies, 7(1), 14. https://doi.org/10.22373/equality.v7i1.8743
Williamson, T., Wagstaff, D. L., Goodwin, J., & Smith, N. (2023). Mothering ideology: A qualitative exploration of mothers' perceptions of navigating motherhood pressures and partner relationships. Sex Roles, 88(1–2), 101–117. https://doi.org/10.1007/s11199-022-01345-7
Wiwid Adiyanto, & Afiati, A. I. (2020). Mekanisme kuasa dalam fenomena mom shaming pada peran perempuan sebagai ibu. Lontar: Jurnal Ilmu Komunikasi, 8.
Wulandari, T. D., & Balaraman, R. A. (2025). Media representation of female politician candidates in social-historian context. Jurnal Ilmu Komunikasi, 22(2). https://doi.org/10.24002/jik.v22i2.12457
Zailani, L. (2026, April 29). Kasus daycare Jogja: Jangan salahkan ibu, marah dan tagihlah pada negara.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nuke Winda Nathania, Hilda Rahmah

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.





