Faktor-Faktor yang Memengaruhi Pengungkapan Diri Daring pada Pengguna Instagram Generasi Z
DOI:
https://doi.org/10.62007/joumi.v4i3.1143Keywords:
Generation z, Instagram, online self-disclosure, privacy managementAbstract
Social media provides Generation Z with a space to present themselves, build relationships, and share personal experiences. On Instagram, first and second accounts offer different audience contexts that may influence how individuals disclose personal information. This study aimed to identify the factors influencing online self-disclosure among Generation Z users of these two types of accounts. A descriptive qualitative approach was employed, with data collected through an open-ended questionnaire distributed via Google Forms. A total of 49 eligible responses from participants aged 18–25 were analyzed using reflexive thematic analysis. Four main themes were identified: self-image management, audience management, depth and privacy, and self-disclosure purposes. First accounts tended to be used to share information considered appropriate for broader audiences, whereas second accounts were more frequently used to share daily activities and emotional expressions. These patterns were associated with self-image, audience closeness and trust, privacy considerations, and sharing purposes. The findings highlight the importance of managing personal information carefully and considering potential risks before sharing content on social media.
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