Pemanfaatan Instagram @dolan.ngebel Sebagai Media Promosi Pariwisata Telaga Ngebel Ponorogo
DOI:
https://doi.org/10.62007/joumi.v2i4.394Keywords:
Instagram, Tourism, PromotionAbstract
Instagram has become one of the effective social media platforms for tourism promotion due to its power in delivering attractive visual information. The Instagram account @dolan.ngebel utilizes this potential to introduce the Telaga Ngebel tourist destination in Ponorogo, East Java. The purpose of this study was to examine the marketing tactics used by the @dolan.ngebel account to make Telaga Ngebel more attractive and how effectively they work to attract more tourists to visit the area. The methods used were content analysis of Instagram account uploads and interviews with account managers. The results of the study showed that Instagram has been utilized as a means of promoting tourism in Telaga Ngebel Ponorogo through various forms and that Instagram is very effective in enhancing the image of Telaga Ngebel as an attractive tourist destination. High-quality photos, short stories included in the captions, and active interaction with followers can influence the interest of potential tourists. However, obstacles such as limited content, resources, and internet connections, low interaction with followers, lack of use of relevant hashtags, and limited understanding of Instagram features are often faced. The proposed solutions include careful content planning, creative skills training, collaboration with professionals, utilization of supporting technology, and content diversification to increase engagement.
References
Alfian Juanda Putra Porang dan Sholihul Abidin, “Analisis Isi Konten Instagram @batamtourism_official pada Kesadaran Wisata Followers,” SCIENTIA JOURNAL": Jurnal Ilmiah Mahasiswa 5, no. 3 (2023).
Andi Dwi Rianto, Data digital Indonesia 2023. https://andi.link/hootsuite-we-are-social-data-digital-indonesia-2023/
Atmoko, D Bambang, Instagram Handbook (Jakarta, Media Kita: 2018).
Buchari Alma, Manajemen Pemasaran dan Pemasaran Jasa, (Bandung: Alfabeta, 2018), 183.
Danang Sunyoto, Strategi Pemasaran (Yogyakarta: PT Buku Seru, 2005), 157.
Daniel, Moehar .2002. Metode Penelitian Sosial Ekonomi. Jakarta : Bumi Aksara
Fadli Harisa Ramadhan, “Pemanfaatan Media osial Instagram @MR.CREAMPUFFSebagai Promosi Dalam Meningkatkan Penjualan”, (Skripsi, Universitas Riau, 2017).
Fadli Harisa Ramadhan,Pemanfaatan Media Sosial Instagram Sebagai Promosi Dalam Meningkatkan Penjualan, (Skripsi, Riau, UniversitasRiau,2017)
Febrianti, Melinia Della, And Eny Susilowati. Strategi Komunikasi Pemasaran Pusat Oleh-Oleh Gethuk Take Khas Tawangmangu Dalam Meningkatkan Brand Awareness. Diss. Fud/Kpi, 2022.
Gamal Suwantoro, Dasar-Dasar Pariwisata (Yogyakarta: Andi Offset, 2004), 3.
Gusti Bagus Arjana, Geografi Pariwisata Dan Ekonomi Kreatif (Jakarta: Rajawali Press, 2016).
Heavy Nala Estriani, “Kawasan Ekonomi Khusus (Kek) Mandalika dalam Implementasi Konsep Pariwisata Berbasis Ecotourism: Peluang dan Tantangan,” Jurnal Mandala Jurnal Ilmu Hubungan Internasional, 2019)
Husein Umar, Metode Penelitian Untuk Skripsi dan Tesis (Jakarta: PT Raja Grafindo, 2009)
Jalaluddin Rakhmat, Metode Penelitian Komunikasi (Bandung : PT. Remaja Rosdakarya, 2004)
Kasmit, Pemasaran Bank (Jakarta: Prenada Media, 2004)
Lexy J, Moleong,. 2013. Metodelogi Penelitian Kualitatif, (Bandung : PT. Remaja Rosdakarya.
Mafiroh, F. (2019). Pemanfaatan Media Sosial Instagram Oleh Akun @tamanwisatagenilangit Sebagai Media Promosi Dalam Meningkatkan Minat Pengunjung Taman Wisata Geni Langit.
Matthew Sugiarto, Instagram Marketing (Jakarta Selatan, PT. Pengembang Lintas Pengetahuan: 2018)
Matthew Sugiarto, Instagram Marketing (Jakarta Selatan, PT. Pengembang Lintas Pengetahuan: 2018)
Matthew Sugiarto, Instagram Marketing (Jakarta Selatan, PT. Pengembang Lintas Pengetahuan: 2018)
Matthew Sugiarto, Instagram Marketing (Jakarta Selatan, PT. Pengembang Lintas Pengetahuan: 2018)
Matthew Sugiarto, Instagram Marketing (Jakarta Selatan, PT. Pengembang Lintas Pengetahuan: 2018)
Muljadi, Kepariwisata dan Perjalan (Jakarta: Raja Grafindo, 2010)
Reza Zulfiqri, Betha Nurina Sari, dan Tesa Nur Padilah, “Analisis Sentimen Ulasan Pengguna Aplikasi Media Sosial Instagram pada Situs Google Play Store Menggunakan Naïve Bayes Classifier,” Jurnal Informatika dan Teknik Elektro Terapan 12, no. 3 (2024): 2968.
Rosady Ruslan, Metode Penelitian Public Relations dan Komunikasi (Jakarta : Raja grafindo Persada, 2010)
Sugiono, Metodologi Penelitian Kuantitatif dan Kualitatif dan R&D (Cet. VI; Bandung: Alfabeta, 2008)
Sunapiah Faisal, Format-format Penelitian Sosial, (Jakarta: PT. Raja Grafindo Persada, 2003)
Undang-undang Republik Indonesia No. 10 Tahun 2009 Tentang Kepariwisataan.
Website resmi pariwisata Ponorogo dan referensi budaya lokal.
Yoeti Oka A, Pengantar Imu Pariwisata (bandung, Angkasa, 1996)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fathul Munggin, Andhita Risko Faristiana

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.