Penguatan Promosi dan Branding Pondok Pesantren At-Taufiq melalui Pembuatan Video Profil sebagai Media Digital

Siti Zaenab; Lutfiyan Nurdinah; Siti Fadia

doi:10.62007/jouipi.v4i3.1057

Authors

Siti Zaenab Institut Al Fithrah Surabaya
Lutfiyan Nurdinah Institut Al Fithrah Surabaya
Siti Fadia Institut Al Fithrah Surabaya

DOI:

https://doi.org/10.62007/jouipi.v4i3.1057

Keywords:

Branding, Digital Media, Islamic Boarding School, Profile Video, Promotion

Abstract

Pondok Pesantren At-Taufiq Sengkaling faces a decline in the number of students from year to year and limited dissemination of information about the pesantren beyond its surrounding community. This condition is related to several factors, including suboptimal management regeneration, competition with other Islamic boarding schools, and limited human resources in digital media management. Therefore, strengthening the promotion and branding of the pesantren is needed to introduce its identity, educational programs, activities, and potential more broadly. This community service activity aimed to strengthen the promotion and branding of Pondok Pesantren At-Taufiq through profile video production and digital media management mentoring. The activity employed a participatory mentoring approach consisting of problem identification, observation and interviews, data collection and validation with the pesantren management, program planning, implementation, and evaluation. The activities included mentoring on the productive use of digital media, involving a pesantren pioneer in digital media management, restoring a previously problematic social media account, documenting pesantren activities, and producing a profile video. The results showed that a profile video was successfully produced containing information about the history, educational programs, student activities, and environment of Pondok Pesantren At-Taufiq. The mentoring process also provided practical experience for the pesantren management in utilizing digital media to disseminate information. The activity produced a promotional medium and strengthened the capacity of the pesantren management to support broader and sustainable information dissemination. Thus, digital media can serve as one supporting innovation for strengthening the promotion and public recognition of Pondok Pesantren At-Taufiq.

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