Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata (KKN) di Desa Krawang Sari, Kecamatan Natar, Kabupaten Lampung Selatan

Anisa Tuzahra; M. Fadli Adhimi; Farhan Maulana; Fikri Abdusalam; Hesti Sevta Fiana; Husnul Khotimah; Imelda Deva Kirana; Handayani Handayani; Inggi Audi Inggriani; Rina El Maza

doi:10.62007/jouipi.v4i3.1001

Authors

Anisa Tuzahra Universitas Islam Negeri Jurai Siwo Lampung
M. Fadli Adhimi Universitas Islam Negeri Jurai Siwo Lampung
Farhan Maulana Universitas Islam Negeri Jurai Siwo Lampung
Fikri Abdusalam Universitas Islam Negeri Jurai Siwo Lampung
Hesti Sevta Fiana Universitas Islam Negeri Jurai Siwo Lampung
Husnul Khotimah Universitas Islam Negeri Jurai Siwo Lampung
Imelda Deva Kirana Universitas Islam Negeri Jurai Siwo Lampung
Handayani Handayani Universitas Islam Negeri Jurai Siwo Lampung
Inggi Audi Inggriani Universitas Islam Negeri Jurai Siwo Lampung
Rina El Maza Universitas Islam Negeri Jurai Siwo Lampung

DOI:

https://doi.org/10.62007/jouipi.v4i3.1001

Keywords:

Community Service, Digitalization, Digital Marketing, Local Business, KKN

Abstract

This community service activity was carried out through the Kuliah Kerja Nyata (KKN) Group 10 program in Krawang Sari Village, Natar Subdistrict, South Lampung Regency, from July 21 to August 31, 2026. The activity aimed to support the digitalization of local businesses through digital media, including Google Maps listings, marketplace registration, digital catalogs, and business cards. These tools were designed to strengthen marketing activities and establish a clearer business identity. The method used a participatory approach involving direct observation, identification of business needs, joint planning, technical assistance, implementation, and evaluation. Qualitative data were collected through observations of business conditions, the needs of business operators, and their use of digital marketing media for promotional activities. The results showed that the assistance produced various digital media and promotional materials that business owners can use to introduce their locations, products, and business identities to a wider community. Google Maps improved access to information about business locations, while marketplace registration provided an alternative online sales channel. Digital catalogs presented product information in a more organized and attractive manner, while business cards strengthened business identity and facilitated customer access to contact information. The activity also increased business owners’ understanding of the importance of digital technology in marketing. Overall, simple, needs-based, and participatory digital support can help communities improve their marketing practices and serve as an initial step toward developing more adaptable, effective, and sustainable digital businesses. This approach also encourages business owners to become more independent in managing their digital marketing activities.

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