Sosialisasi Kewirausahaan dan Digital Marketing untuk Mendorong Kemandirian Ekonomi Masyarakat Desa Simpang Empat, Kecamatan Sei Rampah

Kumala Vera Dewi; Rika Surianto Zalukhu; Suci Etri Jayanti S; Rapat Piter Sony Hutauruk; Suwadi Suwadi; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Yenni Arfah; Aisyah Siregar; Bobby Hartanto; Cici Puspaningrum; Benhart Nainggolan; Sri Winda Hardiyanti Damanik; Donald Frensius Pasaribu

doi:10.62007/jouipi.v4i2.773

Authors

Kumala Vera Dewi Sekolah Tinggi Ilmu Ekonomi Bina Karya
Rika Surianto Zalukhu Sekolah Tinggi Ilmu Ekonomi Bina Karya
Suci Etri Jayanti S Sekolah Tinggi Ilmu Ekonomi Bina Karya
Rapat Piter Sony Hutauruk Sekolah Tinggi Ilmu Ekonomi Bina Karya
Suwadi Suwadi Sekolah Tinggi Ilmu Ekonomi Bina Karya
Daniel Collyn Sekolah Tinggi Ilmu Ekonomi Bina Karya
Yenni Mariani Sinurat Sekolah Tinggi Ilmu Ekonomi Bina Karya
Ayu Zurlaini Damanik Sekolah Tinggi Ilmu Ekonomi Bina Karya
Yenni Arfah Sekolah Tinggi Ilmu Ekonomi Bina Karya
Aisyah Siregar Sekolah Tinggi Ilmu Ekonomi Bina Karya
Bobby Hartanto Sekolah Tinggi Ilmu Ekonomi Bina Karya
Cici Puspaningrum Sekolah Tinggi Ilmu Ekonomi Bina Karya
Benhart Nainggolan Sekolah Tinggi Ilmu Ekonomi Bina Karya
Sri Winda Hardiyanti Damanik Sekolah Tinggi Ilmu Ekonomi Ekadharma Indonesia
Donald Frensius Pasaribu Universitas Tjut Nyak Dhien

DOI:

https://doi.org/10.62007/jouipi.v4i2.773

Keywords:

Community Empowerment, Digital Marketing, Economic Self-Reliance, Entrepreneurship, MSMEs

Abstract

Limited knowledge of entrepreneurship and the utilization of digital technology remain major obstacles to the development of rural community businesses. This condition was also identified in Simpang Empat Village, Sei Rampah District, Serdang Bedagai Regency, where the community has limited understanding of entrepreneurship and digital marketing. Therefore, this community service program aimed to enhance community knowledge and understanding of entrepreneurship and digital marketing as an effort to promote economic self-reliance. The program was implemented through interactive lectures, discussions, and question-and-answer sessions attended by 20 participants. Evaluation was conducted using pre-tests and post-tests to measure changes in participants' knowledge before and after the program. The evaluation results showed that the average score increased from 58.50 in the pre-test to 86.00 in the post-test, representing an improvement of 47.01%. In addition, participants demonstrated high enthusiasm and active participation throughout the program. These findings indicate that the socialization program successfully improved participants' understanding of entrepreneurial concepts, business opportunity identification, and the use of digital platforms as marketing tools for products and services. Therefore, entrepreneurship and digital marketing education can serve as an effective community empowerment strategy to support the economic self-reliance of rural communities.

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