Pengembangan Kreativitas Konten Media Digital Melalui Pelatihan Broadcasting dan Storytelling Visual Bagi Siswa SMK YAPIA Parung

Abstract

The community service project titled Developing Digital Media Content Creativity through Broadcasting and Visual Storytelling Training for SMK YAPIA Parung Students was conducted from April 21 to 23, 2026. The primary objective was to address the challenges faced by 20 Film Production students in designing creative concepts and visual narratives, despite their existing technical proficiency. The project utilized participatory training methods and hands-on practice, covering visual storytelling techniques and integrated digital broadcasting systems. Interactive sessions, group discussions, case studies, and project-based assignments encouraged students to apply storytelling principles in developing digital media content relevant to current industry trends. The findings indicated a significant improvement in student competencies; participants became capable of constructing structured storylines encompassing introduction, conflict, and resolution and gained a strategic understanding of content distribution across new media platforms. Students also demonstrated increased confidence, collaboration, critical thinking, and communication skills during the creative production process. Ultimately, this initiative successfully transformed students from mere equipment operators into visionary, competent content creators adaptive to the demands of the modern digital creative industry. These results imply that integrating narrative, conceptual, and practical training is essential for vocational education institutions to produce innovative, adaptable, and competitive graduates capable of meeting the evolving needs of the digital creative sector.