Pengembangan Agroedupark Bunga Mawar Berbasis Pemberdayaan Kelompok Wanita Tani di Desa Karangpring, Kecamatan Sukorambi, Kabupaten Jember

Juhanda Juhanda; Insan Wijaya; Agus Prasetyo Utomo; Syah Riza Octavy Sandy

doi:10.62007/jouipi.v4i3.1067

Authors

Juhanda Juhanda Universitas Muhammadiyah Jember
Insan Wijaya Universitas Muhammadiyah Jember
Agus Prasetyo Utomo Universitas Muhammadiyah Jember
Syah Riza Octavy Sandy Universitas Muhammadiyah Jember

DOI:

https://doi.org/10.62007/jouipi.v4i3.1067

Keywords:

Agro-Educational Park, Appropriate Technology, Educational Tourism, Rose, Women's Empowerment

Abstract

This community service program aimed to develop the Rose Agroedupark as an educational tourism destination based on the empowerment of the Nawasena Women Farmers Group (KWT) in Karangpring Village, Sukorambi District, Jember Regency. The program addressed five priority problems: low productivity due to mealybug infestations, limited post-harvest technology, lack of innovation in derivative products, inadequate packaging and labeling, and weaknesses in marketing management and tourism governance. The method employed a participatory Community Partnership Empowerment approach through socialization, training and hands-on practice, the application of appropriate technology, mentoring and evaluation, and sustainability strengthening. Interventions included training in cultivation and natural insecticide production, provision of drying and essential oil/hydrosol distillation equipment, innovation in toner and hand-bucket products, packaging and labeling development, as well as marketing management, branding, and business plan development. The results showed that all 15 active members of KWT Nawasena participated in five activities conducted in June–July 2026. The average understanding scores in four measurable activities increased from 41.2–46.3 to 85.1–88.6, representing improvements of 77–115%. The program produced two units of appropriate technology, toner and hand-bucket prototypes, standardized packaging and label designs, one simple business plan, and an educational tourism package that was piloted and visited by 40 participants. These findings indicate that integrated upstream-to-downstream empowerment strengthens the productive capacity of KWT Nawasena and provides a foundation for the sustainable development of the Rose Agroedupark.

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