Mekanisme Mediasi Kepuasan Anggota Pengaruh Etika Bisnis Islam dan Kualitas Layanan terhadap Loyalitas dalam Koperasi Islam
DOI:
https://doi.org/10.62007/joumi.v4i2.911Keywords:
Islamic Business Ethics, Service Quality, Member Satisfaction, Member Loyalty, Islamic Cooperative.Abstract
This study aims to examine the mediating role of member satisfaction in the relationship between Islamic business ethics and service quality on member loyalty in Islamic cooperatives. A quantitative approach with a survey design was employed, involving 200 active members selected through purposive sampling. Data were collected using a structured Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results indicate that Islamic business ethics and service quality have a positive and significant effect on member satisfaction, with service quality emerging as the stronger predictor. Member satisfaction subsequently proved to significantly influence member loyalty while partially mediating the relationship between both antecedent variables and loyalty. The partial mediation pattern suggests that Islamic business ethics and service quality operate through two simultaneous pathways: an indirect pathway through satisfaction, and a direct pathway reflecting the normative-religious dimension of Islamic cooperative membership. These findings affirm that an effective loyalty enhancement strategy must simultaneously integrate the reinforcement of Islamic values with continuous service quality improvement.
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