Penerapan Prinsip 5C dalam Penyutradaraan Reels untuk Meningkatkan Konsistensi Visual Branding Tenchi Tirtayasa
DOI:
https://doi.org/10.62007/joumi.v4i1.667Keywords:
5C Cinematography, Directing, Instagram Reels, Storytelling, Visual BrandingAbstract
This study investigates the application of Joseph V. Mascelli’s Five C’s of CinematographyCamera Angle, Continuity, Cutting, Closeup, and Compositionin the directing process of Instagram Reels to enhance Tenchi Tirtayasa’s digital visual branding. Utilizing a descriptive qualitative approach and projectbased research method, this study examines how the 5C principles inform visual planning, shooting, and postproduction to ensure brand consistency in shortform video content. The project encompassed a comprehensive audiovisual production process, including six reel episodes, visual guideline documentation, and the development of mood boards, shot lists, and floor plans as tools. The findings indicate that implementing the 5C approach effectively yields visually cohesive and emotionally engaging Storytelling that aligns with the brand’s identity. Each episode conveys Tenchi’s charactermodern, warm, and relatablethrough visual harmony and narrative Continuity, resulting in increased engagement and stronger visual recognition among Gen Z audiences. The study concludes that direction based on the 5C principles can serve as a practical framework for audiovisual branding strategies, ensuring both visual appeal and narrative consistency across digital media.
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