Pelatihan Pengembangan Produk Olahan Terong sebagai Peluang Usaha Kreatif si Desa Branti Raya, Lampung Selatan

Syara Purnama Sari; Asri Winanti Madyoningrum; Ria Octavia; Rahmawati Azizah

doi:10.62007/jouipi.v4i2.752

Authors

Syara Purnama Sari Sekolah Tinggi Ilmu Ekonomi Al-Madani
Asri Winanti Madyoningrum Sekolah Tinggi Ilmu Ekonomi Al-Madani
Ria Octavia Sekolah Tinggi Ilmu Ekonomi Al-Madani
Rahmawati Azizah Sekolah Tinggi Ilmu Ekonomi Al-Madani

DOI:

https://doi.org/10.62007/jouipi.v4i2.752

Keywords:

Branti Raya Village, Eggplant Processing, Housewives, Product Development, South Lampung

Abstract

This community service program aims to develop the potential of eggplant processing as a creative business opportunity through product innovation training and the introduction of simple technology for the people of Branti Raya Village, Srirejo, South Lampung. The activity involved 20 participants consisting of housewives who have potential to develop home-based food businesses. The main problems faced by the partners were limited knowledge and skills in processing eggplant into products with higher added value, limited understanding of attractive packaging and labeling, and low entrepreneurial motivation. The implementation method included providing entrepreneurial motivation, training in eggplant-based processed product innovation, demonstrations of hygienic processing techniques, practice in packaging and labeling, and assistance in calculating the cost of production. The final evaluation showed a 90% increase in participants’ technical skills related to processing techniques, packaging, labeling, and production cost calculation. The results of this program indicate that housewives in Branti Raya Village were able to produce creative, hygienic, and marketable eggplant processed products. This activity also encouraged participants to view local agricultural products as valuable economic resources for developing sustainable local household businesses.

References

Akhmadi, M. H., Fuady, M. S., & Pribadi, Y. (2023). The Role of Village-Owned Enterprise in Fostering Financial Literacy and Digital Economy: Case Study in Yogyakarta, Indonesia. IPSC 2023: Proceedings of the 5th International Public Sector. https://doi.org/10.4108/eai.10-10-2023.2342197

Andari, R., Kusumah, A. H. G., & Ningsih, C. (2024). The Role of Local Champion in Achieving an Integrated Rural Tourism: A Case Study of Alamendah Tourism Village, West Java. Sodality Jurnal Sosiologi Pedesaan, 11(3), 291–304. https://doi.org/10.22500/11202350271

Fajri, D. N. A., Damanik, J., Priyambodo, T. K., & Sutikno, B. (2022). Actor’s Role in Developing Creative Rural Tourism Marketing in the Digital Era: A Case Study in Ponggok, Central Java. Proceedings of the International Academic Conference on Tourism (INTACT), 278–292. https://doi.org/10.2991/978-2-494069-73-2_21

Indrayani, H., Satriya, C. Y., & Kumalasari, A. (2021). Indigenous Experience as a Strategy to Develop Rural Tourism Identity. Jurnal Kawistara, 11(2), 228. https://doi.org/10.22146/kawistara.v11i2.65918

Lawelai, H., Suherman, A., Sadat, A., Wijaya, A. A. M., & Hanifa, L. (2023). Digital Marketing Training to Increase Business Competitiveness for Village-Owned Enterprises (BUMDes) in South Buton Regency. Society Jurnal Pengabdian Masyarakat, 2(1), 31–37. https://doi.org/10.55824/jpm.v2i1.233

Lisaputra, P. S. M., & Kusuma, L. (2024). Sinergity of Village Owned Enterprises and MSMEs in Upgrading Daergic Potentials: Study on Sido Makmur Village, Getasan Village, Getasan District, Semarang Regency. Journal La Sociale, 5(3), 729–738. https://doi.org/10.37899/journal-la-sociale.v5i3.1178

Mahanani, R. S., Wiyono, L. C., Hidayat, T., Sugiartono, E., & Pratiwi, B. Y. (2021). Conceptualization of Agribusiness / Agro-Industry Potential Study in Kemuning Lor Village, Arjasa District, Jember Regency. Proceedings of the First International Conference on Social Science, Humanity, and Public Health (ICOSHIP 2020). https://doi.org/10.2991/assehr.k.210101.037

Muryanti, M. (2020). Towards Social Entrepreneurship in the Village Through Village-Owned Enterprises. Society, 8(1), 163–174. https://doi.org/10.33019/society.v8i1.161

Nainggolan, O. V. B. (2020). Feasibility Analysis of Small and Medium Enterprises of Shoes and Slippers in Bogor. Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship. https://doi.org/10.2991/aebmr.k.200131.036

Nawangsih, N. (2021). Contribution of Creative Entrepreneurs in Supporting Village Development Strategies Based on the Potential of Local Products. Jurnal Ilmu Manajemen Advantage, 5(2), 109–115. https://doi.org/10.30741/adv.v5i2.866

Purnamawati, I. G. A., Yudantara, I. G. A. P., & Sulindawati, N. L. G. E. (2019). Women’s Empowerment Model: A Strategy for Increasing Local Economic Resources. Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science. https://doi.org/10.2991/teams-18.2019.29

Setiawati, R. (2022). Digital-Based and Sustainable Tourism Village Development Planning in Papa Garang Village, Labuan Bajo. Journal of Indonesian Tourism and Policy Studies, 7(1), 20–37. https://doi.org/10.7454/jitps.v7i1.280

Sofhani, T. F., Fahmi, F. Z., Fiisabiillah, D. F., & Wulandari, B. S. (2019). Community Capacity for Creativity Based Rural Development in a Developing Country. Case Studies From Indonesia. Conference: 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. https://doi.org/10.47472/lnvl8468

Sukarno, G., Rasyidah, R., & Saadah, K. (2020). Improve Creative Industry Competitiveness Penta Helix and Human Capital in Digital Era. Proceedings of the 2nd International Media Conference 2019 (IMC 2019). https://doi.org/10.2991/assehr.k.200325.014

Wahyu, A. M. (2019). The Analysis of Putukrejo Village Government Readiness in Forming Bumdes as a Development Efforts of Rural Communities Based on Creative Economy. International Journal of Economics Business and Accounting Research (Ijebar), 3(03). https://doi.org/10.29040/ijebar.v3i03.594

Wahyu, A. M., Aditya, E., Wardani, N. L., & Susyanti, J. (2021). The Analysis of Rural Communities Empowerment Through the Establishment of BUMDes Based on Creative Economy to Increase Optimization of Village Funds. Conference on International Issues in Business and Economics. https://doi.org/10.2991/aebmr.k.210121.031

Wikantiyoso, R., Cahyaningsih, D. S., Sulaksono, A. G., Widayati, S., Poerwoningsih, D., & Triyosoputri, E. (2021). Development of Sustainable Community-Based Tourism in Kampong Grangsil, Jambangan Village, Dampit District, Malang Regency. International Review for Spatial Planning and Sustainable Development, 9(1), 64–77. https://doi.org/10.14246/irspsd.9.1_64