Simple Bouquet Homemade: Creative Business Innovation for Economic Enrichment of the Community in the Blora Randublatung Cursed Village

Akhmad Sirojudin Munir; Luthfi Hidayah; Suci Yongki Setiowati; Nurul Mustafidah

doi:10.62007/jouipi.v2i2.329

Authors

Akhmad Sirojudin Munir Institut Pesantren Sunan Drajat, Lamongan
Luthfi Hidayah Institut Pesantren Sunan Drajat, Lamongan
Suci Yongki Setiowati Institut Pesantren Sunan Drajat, Lamongan
Nurul Mustafidah IAI Khozinatul Ulum, Blora

DOI:

https://doi.org/10.62007/jouipi.v2i2.329

Keywords:

Economic empowerment, creative business, simple bouquet homemade, village curse, increase in revenue.

Abstract

The program "Simple Bouquet Homemade: Creative Business Innovation for Economic Empowerment of the People in the Blora Cursed Village" aims to improve the well-being of the people through simple bouquet making training that can be run as a creative undertaking. The program involved 30 participants from household mothers and village youths, who previously had no skills in the area of florist. The results of the program showed an improvement in the skills of participants in bouquet making, which was followed by an increase in household income by up to 20-30% after they started a business. In addition, the establishment of small business groups has successfully encouraged collaboration and economic independence among the participants. Nonetheless, some challenges such as access to raw materials and the constraints of online marketing technology need further attention. The programme successfully demonstrates that innovation in creative business can be an effective solution for empowering the economy of rural communities, and can be replicated in other areas with appropriate adjustments.

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