Strategi Public Relations Highscope Bintaro dalam Membangun Brand Awareness melalui Learning Journey System

Abstract

Public Relations HighScope Indonesia Bintaro unit, in Building Brand Awareness school through learning is a journey, not a race. A new learning system that is present in the middle of the community requires a deep introduction, so that people know what we are using. Bintaro unit HighScope Indonesia School, by carrying out the learning system with the philosophy of learning is a journey not a race requires a public relations strategy so that people are aware of the learning system used. This study uses a descriptive qualitative methodology with a written translation with the results of interviews of predetermined speakers, by analyzing the problem using a SWOT analysis. From the results of research the community is still in the stage of brand recognitions of the learning system at HighScope schools, and the need for persuasive approaches is carried out continuously so that the community remembers the learning system at the HighScope Indonesia school, Bintaro unit.