Penguatan Kompetensi Digital Entrepreneur Siswa melalui Pelatihan Komunikasi Pemasaran Kreatif di SMK Budi Mulia

Rossa Rikha Putri Rachim; Virna Estriana

doi:10.62007/jouipi.v4i2.819

Authors

Rossa Rikha Putri Rachim Universitas Pamulang
Virna Estriana Universitas Pamulang

DOI:

https://doi.org/10.62007/jouipi.v4i2.819

Keywords:

Creative Media, Digital Entrepreneurship, Marketing Communication, Student Training, Vocational High School

Abstract

The rapid development of digital technology has created extensive opportunities for young people to engage in technology-based entrepreneurial activities. However, vocational high school students still predominantly utilize digital media for entertainment and social interaction, limiting its potential as a platform for business development. This community service program aimed to enhance students’ digital entrepreneurship competencies through training in marketing communication and public speaking using creative digital media. The program employed a participatory and practice-oriented approach, consisting of lectures, interactive discussions, product presentation simulations, digital promotional content creation, and mentoring in developing simple business ideas. Vocational high school students participated as the primary beneficiaries of the program. The results indicated significant improvements in participants’ understanding of digital entrepreneurship, digital marketing communication strategies, public speaking skills, and the effective use of creative media for product promotion. In addition, participants demonstrated greater confidence in presenting business ideas and producing more creative digital promotional content. This program contributes to strengthening young people’s readiness to face the challenges of the digital economy by enhancing technology-based entrepreneurial competencies. Therefore, training in marketing communication and public speaking through creative digital media can serve as an effective empowerment program to support the development of digital entrepreneurship among vocational high school students.

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