Edukasi Pemanfaatan Sistem Informasi Akuntansi untuk Meningkatkan Efisiensi Pelayanan Konsumen pada Usaha Retail Omah Oblong Yogyakarta

Abstract

Retail businesses are required to provide efficient and high-quality customer service to maintain competitiveness in an increasingly dynamic market environment. As one of the retail businesses in Yogyakarta, Omah Oblong implements various operational strategies to support customer satisfaction and business sustainability. This community service activity aimed to increase students' understanding of retail business management and customer service practices through field observations and direct discussions at Omah Oblong Yogyakarta. The methods used in this activity included observation, interviews, documentation, and interactive discussions with business representatives. Through these activities, participants obtained information regarding retail operational processes, product management, service procedures, and strategies used to meet customer needs. The results showed that Omah Oblong has implemented effective retail management practices supported by organized product displays, responsive customer service, and efficient sales processes. Furthermore, participants gained practical insights into the application of business management concepts in a real business environment. This activity contributed to broadening participants' knowledge and understanding of retail business operations and customer-oriented service strategies. Therefore, field-based learning activities can serve as an effective medium for enhancing students' practical competencies and understanding of retail business management.