Kuliah Umum Himpunan Pemuda Digi Preneur Indonesia: Pengabdian kepada Masyarakat

Abstract

The development of entrepreneurial spirit among young people is one of the strategic efforts to prepare human resources capable of facing the challenges of the global economy. Although business opportunities in the export and import sector are increasingly accessible, many young individuals still lack an adequate understanding of the potential and mechanisms of international trade as an alternative pathway for business development. Therefore, this Community Service Program was conducted with the aim of enhancing knowledge and fostering interest among young people in export- and import-based entrepreneurship. The activity was held on June 6, 2026, at the Open University, South Tangerang, and was attended by 60 participants consisting of youth from South Tangerang, high school students, university students, and foundation administrators. The implementation methods included presentations, interactive discussions, and question-and-answer sessions. The materials delivered covered export and import business opportunities, the utilization of digital technology in international trade, and business development strategies oriented toward global markets. The results of the activity indicated an improvement in participants’ understanding of international business opportunities as well as increased motivation to engage in entrepreneurial activities. The enthusiasm demonstrated by participants throughout the event also reflected a strong interest in the topics discussed. This activity made a positive contribution to broadening participants’ perspectives on global trade and encouraging the growth of an entrepreneurial mindset among young people as preparation for competing in the digital economic era.