Business Development Strategy and Increasing Online Marketing Technology Capabilities for Superior MSME Products in the Karanganyar Gunung Sub District Candisari Subdidistrict Semarang City

Authors

  • Johanis Souisa Universitas Semarang, Kota Semarang
  • Dwi Widi Pratito Universitas Semarang, Kota Semarang
  • Lauren Instiyawari Universitas Semarang, Kota Semarang

DOI:

https://doi.org/10.62007/jouipi.v2i3.351

Keywords:

Knowledge, Ability, MSMEs, Online Marketing

Abstract

Community Service by Lecturers (PKM) is a tangible form of the implementation of higher education values in contributing to the community. PKM lecturers from the Faculty of Economics, University of Semarang carry out two types of activities, namely socialization and training in using online promotion methods in marketing their products. This socialization and training was held in Karanganyar Gunung Village, Candisari District, Semarang City. The purpose is to provide knowledge with training in the use of online promotion methods in order to anticipate a wide market and to improve the ability of MSME superior product players in planning their business marketing, especially in the use of online media to market their products. Through discussions and delivery of material, as well as in-depth training, this activity is expected to increase knowledge and understanding of online marketing on MSME superior products in the Karanganyar Gunung sub-district area, Candisari District, Semarang City

 

References

Hasibuan, D. Z., & Nawawi, Z. M. (2023). Social Entrepreneurship as a Solution to Social Problems in the Digital Age. Jurnal Ekonomi, Manajemen, Akuntansi Dan Keuangan, 4(1), 57–66. https://doi.org/10.53697/emak.v4i1.1085

Hiola, R. (2022). Efek Interaksi Pemanfaatan Media Promosi Pada Strategi Digital Marketing dan Perilaku Konsumen Terhadap Minat Beli Konsumen. Paradoks : Jurnal Ilmu Ekonomi, 5(4), 285–295. https://doi.org/10.57178/paradoks.v5i4.512

Izzah Nur Masyithoh, & Ivo Novitaningtyas. (2021). Pengaruh Digital Marketing Terhadap Minat Beli Konsumen Pada Marketplace Tokopedia. Jurnal Manajemen & Bisnis Kreatif, 7(1). https://doi.org/10.36805/manajemen.v7i1.1951

Mustika, W., & Kurniawati, D. M. (2022). Pengaruh Pemasaran Digital Terhadap Minat Beli Handuk Pada Marketplace “X.” Seri Seminar Nasional Ke IV Universitas Tarumanegara, 709–715.

Nur’aeni, N. N., Ainulyaqin, M., & Edy, S. (2024). Dampak Fenomena E-Commerce Pada Tingkat Penjualan Di Pasar Tradisional Ditinjau Dari Psikologi Dan Ekonomi Islam. Jurnal Ilmiah Ekonomi Islam, 10(1), 270. https://doi.org/10.29040/jiei.v10i1.12146

Purwanti, P., Sarwani, S., & Sunarsi, D. (2020). Pengaruh Inovasi Produk Dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Pada Pt. Unilever Indonesia. Inovasi, 7(1), 24. https://doi.org/10.32493/inovasi.v7i1.p24-31.5442

Tauriana, D., & Andhika, A. (2010). Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen. The Winners, 11(1), 34. https://doi.org/10.21512/tw.v11i1.698

Downloads

Published

2024-09-30

How to Cite

Johanis Souisa, Dwi Widi Pratito, & Lauren Instiyawari. (2024). Business Development Strategy and Increasing Online Marketing Technology Capabilities for Superior MSME Products in the Karanganyar Gunung Sub District Candisari Subdidistrict Semarang City. Jurnal Insan Pengabdian Indonesia, 2(3), 7–20. https://doi.org/10.62007/jouipi.v2i3.351

Similar Articles

1 2 3 4 > >> 

You may also start an advanced similarity search for this article.